Simply put, the Internet is a worldwide interconnection of several
computers such that exchange of data and information between the various
computers is possible. The computers involved are usually connected
through phone lines aerial satellite systems.
The World Wide Web as it is sometimes referred to, has become popular
for it's effective use by corporations and individuals as a
communication and marketing tool.
2. WHAT IS AN INTERNET WEBSITE?
A Website is a digital, visual environment created using a computer. It
contains the information (pictures and text and sometimes audio or
video) you wish to convey to other people over the Internet.
Once an Internet Website is designed, it can then be made available on
the World Wide Web. The information can then be accessed worldwide by
anyone who knows the Unique Internet Address for the particular website
and has access to the internet. Making your information available to the
World Wide Web is what is termed as providing you with a Web Presence.
3. WHO NEEDS A WEBSITE OR WEB PRESENCE?
Anyone who seeks to make information in the form of text, image
(picture), sound and video available to other people anywhere in the
world can use a website to do so. The different uses of a website which
can be considered are many.
For a married couple who need to make their pictures available to their
relatives and friends living elsewhere, a photo album website with added
special effects can be created and made available on the world wide web.
With a website, businesses can easily display their services and
products to a variety of people worldwide whereas personalities and
stars can tell others about their lifestyle and also be able to know
what people have to say about them.
4. WHAT IS A DOMAIN NAME REGISTRATION?
A Domain Name or a Uniform Resource Locator (URL), otherwise called
Website Address is a unique 'name' given to every website on the
Internet. This name is unique for each website and it is assigned by an
international body to avoid duplication and for that matter, confusion.
To be able to have a website or put content unto the internet, one needs
a Domain Name to begin with. It is usually of the format;
www.khayatiinfotech.net or www.yourdomain.com
other domains may end with .org - for organizations, .gov - for
governmental institutions and various others.
One can register a domain name for a minimum period of 1 year and can be
registered for as long as one wants. However your domain name can be
given to someone else if you default in paying for extensions of the
period.
Without hosting, you will not see any information when you type the
registered domain name into a web browser.
5. WHAT IS WEBSITE DEVELOPMENT?
Basically Web Site Development involves following processes to make
information in the form of text, images (still pictures), audio and
video available on the internet so that this information is accessible
worldwide over the internet;
DEVELOPING SITE STRUCTURE : Planning and Deciding on how many
pages the site will have, the page titles they will have, the colors and
designs to be used, etc.
INTERFACE DESIGN AND PRODUCTION: Translation of the decided site
structure into web pages by a web site designer.
TECHNICAL ENGINEERING: Web programmers writing special programs
and adding them to the web pages to create special effects or to make
web pages behave in a special way.
PUBLISHING/MARKETING/LAUNCH: Involves placing the web pages on a
server, thus publishing, Marketing your site, and finally launching the
site.
6. WHAT IS WEBSITE HOSTING ?
After the domain name has been registered, one needs acquire computer
disk space to place the information (in the form of a web site) on so as
to make it accessible worldwide, 24 hours a day or over a local network.
This process is known as hosting or web hosting. The information, in the
form of a web page or site (which are actually special computer files),
is hosted on remote high powered computer usually called a server - (the
reason for the name, server, being that it serves web pages on request.
You request for a web page by typing a domain name into a web browser
such as MS Internet Explorer). A process known as domain name pointing
is done so that when you type in a particular domain name into a web
browser, it displays information from the server on which you are
hosting your web site.
Hosting (also known as Web site hosting, Web hosting, and Web hosting)
is the business of housing, serving, and maintaining files for one or
more Web sites. More important than the computer space that is provided
for Web site files is the fast connection to the Internet. Most hosting
services offer connections on
T-carrier system lines - which is many times faster than the speed at
which the ordinary phone lines carry internet information. Typically, an
individual business hosting its own site would require a similar
connection and it would be expensive. Using a hosting service lets many
companies share the cost of a fast Internet connection for serving
files.
A number of hosting companies describe their services as virtual
hosting. Virtual hosting usually implies that their services will be
transparent and that each Web site will have its own domain name and set
of e-mail addresses. In most usages, hosting and virtual hosting are
synonyms. Some hosting companies let you have your own virtual server,
the appearance that you are controlling a server that is dedicated
entirely to your site.
Dedicated hosting is the provision of a dedicated server machine that is
dedicated to the traffic to your Web site. Only very busy sites require
dedicated hosting. Many companies purchase their own servers and place
them on a site that provides fast access to the Internet. This practice
is called collocation.
7. WHAT IS WEB MAINTENANCE ?
The term 'maintenance' refers to maintaining and/or updating an existing
web page or link.
Visual communication development is a cycle; no web site or electronic
presentation is considered completed. In order to keep your audience
engaged, the content must be updated regularly and visually enhanced.
Web Maintenance involves adding new information, archiving out-of-date
information and improving the graphics and navigation of your product.
8. WHAT IS WEB ADVERTISING ?
Web Advertising simply is advertising, using the Web or internet. This
includes, but not limited to submission of URLs (website addresses) to
search engines so people can type keywords into the search engine to
automatically pick sites which have information that is relevant to the
keyword that was typed. Other ways by which one can advertise on the web
are by using banners and Newsletter subscriptions.
9. WHAT IS E-COMMERCE ?
E-commerce means doing commercial activities on over the Internet
usually by doing transactions from your web site. To do e-commerce on
your site, you need the following:
1. A Merchant Account: A special bank account meant for the purpose of
doing business online. When you do business on your site, all the money
goes to this account and you can retrieve it into your checking or
savings account later.
2. A Transaction Gateway Terminal: The Transaction Gateway enables
secure, real-time payment processing capability. Our gateway can handle
credit card transactions between a web store/shopping cart or a computer
with Internet access and a merchant account in real time, taking
approximately 5 to 15 seconds. The gateway coordinates the transfer of
funds between your bank and a customer's bank. The web based graphical
interface (control panel) manages your gateway and facilitates
reconciling accounts, confirming authorizations, transferring funds, and
generating reports.
Selling Product and services over the Internet involves four main
parties:
- A merchant who is offering products or services for sale through a
commerce-enabled website.
- A consumer or credit card holder
- A merchant bank that has contracted with the merchant, to enable the
merchant to accept credit cards over the Internet.
- An acquiring processor, the company that processes credit card
payments for the merchant bank.
10. Why should my business be on the web?
Your website will serve as a virtual customer service representative for
your business 24 hours a day, seven days a week and 365 days a year.
Your current and potential clients and customers can access your
business website at any time to get information about your company's
goods and services, location, contact information, management team or
any other unique aspects of your business you desire to make available.
With an e-commerce site, visitors can purchase goods and services
directly from your site even at any time, 24 hours a day. With a company
website, the doors to your business are never closed!
A web site helps you get noticed by others.
A web site is the least expensive form of advertising.
A web site reaches a diverse and selective worldwide audience.
A web site builds a solid marketing platform.
Make your products available 24 hours a day, 7 days a week.
Receive instant feedback from your customers.
Internet users are estimated at more than $200 million around the world.
69% of Internet users do online shopping.
Online commercial transactions have generated over $100 billion.*
11 . What specific benefits can my business achieve
with a website?
There are some very realizable benefits that your company can
achieve with a presence on the web. Some include the following:
1. A website that can answer common questions about your company will
increase the effectiveness of your staff. Rather than spending valuable
time on the phone responding to ordinary informational questions, your
staff can tend to important day-to-day tasks with fewer interruptions.
2. Your company can relay important information to your client base
instantaneously and in a cost-effective manner. Updates to your website
can be accessed simultaneously by thousands at the click of a mouse.
Posting critical, late-breaking information on your company website is
the most cost-effective way of distributing information quickly to a
large audience. Updates or new advertising can be made at any time of
the day, all at a much lower cost than traditional advertising methods.
3. Increase your client or customer base. The number of internet users
has been increasing on compound basis, hence the potential for reaching
new clients is tremendous. Usage of the Internet grows daily, and unless
you establish a web presence soon, you could be left behind while your
competitors become a familiar face to your client base. Even more
important may be the fact that the majority of Internet users are
well-educated and in higher-income brackets.
12. How is it possible, or feasible, for a
non-local, off-site service such as Khyati Infotech to develop my Web presence
efficiently?
With our clients located throughout the country, we have developed an
outstanding ability to design and implement Web presence based upon
phone conversations and email-based design sessions. We utilize the
Internet's advanced communications capabilities to maintain a close
working relationship with each client. There are no barriers between us
and our clients. |
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